Automotive Case Study

Ford Puma

The advertiser challenged us to reach consumers who were in-market auto

intenders across RAeDIUM’s email channel. They wanted to drive consumers to the landing page and provide them the opportunity to convert

on finding a retailer, downloading a brochure or requesting a test drive.

  • RAeDIUM build a custom audience across email and Mobile
  • A special offer was advertised to this audience directly offered in their inbox.
  • The campaign delivered great results for the
  • advertiser. RAeDIUM added 18% more value, over delivering by 737 clicks.
  • We achieved a click through rate of 14.03%, exceeding the auto benchmark click through rate of 12.86%. Overall, the audience who showed the most interest were those that lived in NSW; an insight that is valuable to know for future similar campaigns